At present around 37 percent of the web includes video production. Since the invention of film, this has been an efficient method of reaching and influencing an audience in the form of advertising and the most widespread of these has been television commercials. Overtime film has obviously progressed and adapted to function in the present digital age.
Currently, sales of home Digital Video Recorders or DVRs have surged and are increasingly causing television commercials to become obsolete. With the DVR, the viewer has the decision to merely fast-forward through commercials. Television advertising budgets have turned into an unnecessary expense because of these devices. This is a reason that many companies have switched their focus to the Internet and online advertising.
Important Benefits of Video
One key reason why video production is important to use in advertising is because it sells. That is it. There is no other grounds. According to a University of Pennsylvania study by the Wharton school of Business, customers are 72 percent more opt to buy a service or product when video is used and their decision to purchase is made quicker. Once they see a video, most prospective consumers have a better understanding of the product or service.
1. Shared Video and DVD Business Cards
Eighty-nine percent of consumers review a video production when receiving it and 94 percent will share it with family and friends. The industry suggests the reaction rates for video promotions are at least six times bigger than mailing advertisements in print. Brochures on video or business card DVD’s possess an elevated perceived worth so they hardly ever get tossed out like junk mail. Many people tend to hold on to them and give them to their friends. The majority of people can watch an entire marketing video just out of curiosity.
2. Affordable with a Consistent Message
Reaching markets with video helps by getting in touch with markets that many sales people are unable to reach. Video helps deliver messages to minor market segments that are too far away, or ones that could never afford live training services.
Video helps by presenting a consistent message each time for all viewers. It puts forth a reliable training, marketing, sales or orientation with on-demand viewing and allows for broader audiences. It is affordable and is not just for bigger corporations. A vigilantly scripted video of 2 or 3 minutes of viewing time can be extra useful and express more information than a big stack of printed material.
3. Videos Used Many Times Provide Rapid Online Growth
Video on the Internet is growing rapidly and viewing online video has in fact, surpassed customary television viewing. It has become the most prevailing communications tool of the past 100 years. Many videos are great sales campaigns in themselves. As an example, the exercise machine commercial, Bowflex sells a 2000 dollar system. The free video they send to potential customers only costs them 6.50 each, but almost half of the customers that watch the video order a system.
4. A Powerful Sales Device
Using video can animate the product or service, which is something brochures cannot accomplish. Customers can be filmed using the product to show the genuine benefit of using the product. Many uses can be found for the same video. It can be used in trade shows or single sales calls, presented to groups or viewed online by means of a website. It can attract investors. Designing the video to accept easy updates will allow including new services, products and people without it being necessary to redo the whole video.
5. Companies Appear Larger
A relatively small company can appear to be a much bigger firm. Some of the suppliers, customers and businesses can be filmed. Products or services can be shown that are being used and manufactured. Complex processes or technical products can be explained and the inner workings can be shown with video. This clearly explains how a product or procedure operates.
6. Provide Visual Tours and Train Employees
Video production is an inexpensive method to train people or make sales on products that need a demonstration. This is especially great for products that are costly to move or to demonstrate.
Virtual tours of the organization are possible by using good lighting and close-ups. A business can put their best foot forward, and the audience does not have to see something that the business does not want them to see. It is possible to highlight aspects of the organization that are most significant to customers such as the quality and pride of workmanship.
7. Motion Creates Emotion
A reason video is such an influential medium is because it engages the emotions of the viewer. The capability of reaching an audience with sound and images can be extremely convincing. Blending of sounds, plus sight can appeal to viewers who learn visually. Auditory learners enjoy video also because they react to an auditory learning style. With video production it is possible to use before and after shots to demonstrate the benefits of a service or product. This can show how the product or service can dramatically improve on something.
Video production comprises a large part of the Internet. This is the most efficient method of reaching audiences. With video, potential customers get a much better perspective of the product. It is a great way to advertise products and services. Many businesses have switched their focus to online advertising, using video instead of television. Commercials may soon become obsolete. This is due to the Digital Video Recorders present in most homes, which allow viewers to skip commercials.