Consumers spend so much time holding a mobile device. They hold it in one hand while working, while eating, or while traveling. No wonder million different brands are vying for consumers’ attention on the web.
If your company is one of these brands, you’re probably looking for ways on how to break through the noise. One of the best ways to do so is by using video marketing strategies to grab tons of mobile users’ attention.
Video is both an entertaining and addicting type of content. Internet users spend minutes even hours browsing through YouTube just to watch videos.
According to Google, half of YouTube subscribers would drop what they are doing just to watch a new video by their favorite content creator.
The challenge comes with the fact that trends are always changing these days. What may be popular today may not be popular tomorrow. As a business owner, how can you keep up with this fast-paced market to meet your consumers’ needs. This year, here are marketing trends you need to be aware of.
Reach Out to Vloggers
Since consumers prefer to consume content through watching videos, brands now resort to vlogging. Vloggers and influencers now film different aspects of their day to day activities to share to their followers. Regardless of how simple or complex the topic is; people are watching it so long as the influencers already have enough following. As a result, use vlogging to promote products and services. Since these vloggers give their viewers a peek into their life, they can help you create a better connection with your target audience. You can sponsor a vlogger to visit your restaurant and give their honest review or try your product to show your target market how it is used.
Create Short Ads
Bumper ads are the 6-second short ads that we see before or in the middle of videos. It is a new format specifically designed to match the growing trend of videos that are optimized for mobile use. Since viewers usually skip sales video ads, these short-form videos are a great way to present your content without the risks of being skipped.
Use Vertical Videos
Vertical videos are becoming are becoming a trend due to the growth of content in Instagram Stories. This form of video content was first seen in Snapchat, but after being taken over by Instagram, platforms such as Facebook and YouTube have also used it on their platforms. In fact, Instagram now has IGTV, which is a vertical-only and long-form video content. This means that long-form video is still important, which leads us to our next topic.
Long-Form Video Content
You might think it’s going to contradict the statement above. However, since but if you want to use vlogging and IG stories in your marketing strategies and not just advertising, then long-form is equally important.
If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals.